The show then journeyed through different decades, musical styles and energies, presenting audio-driven dynamics, intricate line compositions, cascading waterfalls of light and energy as transitions, and a full 3D guitar effect, complete with lasers extending into the sky to represent guitar strings. The event featured a grand reveal of what the guitar can do, establishing the guitar as the static architecture icon.Īs the crowd ambiance built through the early evening, the official guitar SMASH experience marked the beginning of a custom drum sequence, triggering a bold guitar activation. The shows will be a testament to how music has been instrumental in defining Hard Rock hotels, restaurants and entertainment properties around the world.”Īt the hotel’s recent grand opening celebration, the capabilities of its LED facade were on full display, with generative and sound reactive content created by Float4 delivering hours of vibrant visuals unlike any other display system in the world. “Lined with LED products and power systems provided by SACO, the front will serve as a screen and stage to daily musical showcases.

“The front facade of the hotel is both a media system and a dynamic sculpture,” said Geoffrey Platt, director of RealMotion. Powered by a single RealMotion 4 Karat Gold Series server, the entire facade of the 400-foot-tall, $1.5 billion hotel is now one of the world’s most unique digital sculptures, capable of presenting a multitude of dazzling visual effects and presentations that utilize 2.3 million LED lights, video mapping and lasers-a project that was managed, directed, engineered, and installed by Boston-based custom fabricator DCL (Design Communications LTD).

RealMotion™, the pioneering designer of content management and creation software and hardware, recently brought its expertise to the launch of the world’s first guitar-shaped hotel, the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

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